Dataviz today is where spreadsheets and word processors were in the early 1980s–on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. “Good Charts” will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
Is That Chart Saying What You Think It’s Saying?